Domino’s Pizza, the recognized world leader in pizza delivery, is gearing up to raise “dough” for the kids of St. Jude Children’s Research Hospital during its sixth annual Thanks and Giving campaign. Starting November 16, Domino’s customers will have the opportunity to make a donation at the point of purchase to benefit the children of St. Jude. Donations can be made when ordering over the phone, in-store or when ordering online at www.dominos.com.  This year Domino’s is proud to be matching dollar for dollar all customer contributions up to $250,000, making each dollar raised from customers even more impactful.

Remember the Noid, Domino’s advertising character from the 1980’s? People have been asking about him for years and to help the kids of St. Jude we thought we’d bring him back for this special cause! As another way to raise funds for St. Jude, consumers can purchase a Noid t-shirt, with proceeds benefiting St. Jude. Domino’s is selling 1,000 vintage-style t-shirts listed at $19.99 at www.noidtshirt.com. The perfect gift for the Domino’s Noid fan on everyone’s shopping list. All profits from the sale of each vintage-style Noid t-shirt, at least $14.00, will be donated to St. Jude.

“I am proud to share that Domino’s has raised nearly $5 million since we began participating in the Thanks and Giving campaign in 2005,” said David A. Brandon, Domino’s Pizza Chairman and CEO.  “This year, in addition to our $250,000 donation, our goal is to raise $1 million for St. Jude to support their lifesaving research and breakthrough discoveries that lead to lifesaving cures for children and their families around the world.”

St. Jude is one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. Every research breakthrough at St. Jude is freely shared with the scientific community worldwide, impacting the lives of children in communities across the country and around the world.

“We are thrilled that Domino’s is once again a part of our annual Thanks and Giving campaign” said Marlo Thomas, National Outreach Director. “Their dedication to the campaign has an enormous impact on the lives of countless children and their families in communities across the country who benefit from their caring and generous spirit. Partners like Domino’s will enable us to carry on our mission that no child should die in the dawn of life”

The campaign begins November 16 and runs through December 31, 2009.

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